Recommendations
"Craig's a true gentleman and a genuine, honest man. He's a talented creative and if you haven't seen his work, look at his website because it really does (in my opinion) demonstrate how he solves creative problems. In an industry where people are forever trying to pigeon-hole each other, Craig stands out as someone who won't be typecast. And that's a great thing. He's a nurturer of talent, a great networker and someone who naturally mentors (juniors, contemporaries and me sometimes!). He gives generously of his time and energy and takes a big picture view that doesn't lose sight of the detail. I like Craig a lot but I don't work with him enough. I'd like to think that I will change as my business becomes established. He's one of the good guys."
(Tim Mitchell, Owner, Timothy Creative. November 2009)
I met Craig in 2009 through the JobVine; an initiative he started that brings job seekers and jobs together. As an advertising copywriter new to the freelance scene in Amsterdam, Craig advised me on areas such as finding employment in a volatile economy and tax and financial set-up in a foreign country. He was not only helpful on a practical scale, but he also brought his own personal experience of navigating a continuously changing job market to the table. Craig has been a sensational contact. Not only has he deepened my own network of industry contacts, but he has remained a patient, respectable and honest mentor to me.
(Carla Madden, Freelance Sr. Copywriter - October 2009)
“I've come to know Craig as an open and honest person with many talents, reaching far beyond the creative that he most certainly is too. For me he has not only been an excellent candidate business-wise but also a very pleasant and motivating sparring partner.”
(Anouk Stofmeel, Owner, AAAnouk - October 2009)
Two words: trust and honesty. Craig is blessed with both of these virtues. Having worked together with him virtually everyday during a 6-year period, I got to know Craig pretty well. And I can tell you this: I could tell him anything without any fear of judgement. I listened to his advice knowing he was looking out for my best interests. He'd be honest and open, even if it wasn't what I wanted to hear and in doing so he helped me through many tough times, both at work and at play.
A true professional in so many ways.
(Simon Davenport, Copywriter - October 2009)
On a personal level, I'm lucky to be able to call Craig a friend and a colleague - In a business context, Craig is a one off. The single word I would use to best describe him is 'gifted'. His ability to identify an emotional insight in a brief, turn that insight into a sound and appealing proposition, then spin that proposition into a unique strategy and creative execution is both exceptional and unique. And of course, not content in merely applying this principle in his native country, Craig excelled in both Germany (where he decided to learn the language in his spare time) and Amsterdam where he currently helps expand the creative firepower of pan european clients on a daily basis. Craig's command of strategy, 360 degree channel exploration and detailed execution is derived from a genuine 'love' of the creative product - his passion is both infectious and energising. Craig's efforts have not only improved the profile and creative standing of all clients lucky enough to be touched by his thinking, but greatly impacted on the bottom line for those organisations shrewd enough to have invested in his services. A refreshingly down to earth, hard working, creative. I cannot praise Craig and his work highly enough.
(Chris Beckles, Creative Director, JWT - October 2008)